Our Services
Research
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We conduct in-depth qualitative interviews, usually one-on-one, with employees, customers, partners, and users. And then we share our synthesized findings (backed by verbaims) as a means to help you discover the things you don’t know and uncover the why behind the what.
Brand Strategy
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We partner with brand leaders to build insight-driven strategies that teams across the org can get behind, act on, and build against. For us, this means workshopping our way to deep internal alignment around how to promise a better human experience at every touchpoint.
Product Strategy
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We dig in deep with visionaries on the product side to suss out how to best make good on what the brand promises. Because, today, product experience is brand experience, we go the extra mile to help our clients show up for their customers in new and meaningful ways.
Content Strategy
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We help storytellers craft compelling narratives that build awareness and foster loyalty—often by bringing the actual voices of real customers, employees, and partners to the fore. When you can tell resonant, human stories with consistency and clarity over time, people listen.
Experience Design
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We bring our training as designers to bear on everything from identity to interactive, product interface to product packaging. And we see even the most mundane creative deliverable as an opportunity to surprise, delight, and reward customers for their curiosity and time.
Messaging
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We get down to brass tacks with the doers inside your marketing department—mapping out the structure of the stories you aim to tell and then modulating the tone and content of those stories based on a clear understanding of the interests and needs of your various audiences.
Video Production
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We act as matchmakers—tapping our talented network of production specialists to custom-craft immersive, cinematic stories for brands. Often, this entails taking a documentary approach—bringing viewers into the world that our clients are trying to build for their customers.
Creative Direction
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We serve as a sounding board for internal creatives and external agencies—giving critical feedback and direction as the look, feel, and mood of the brand takes shape. We ground all of our creative decisions in the fundamentals of your business strategy and our insights from discovery.
Team Mentoring
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We roll up our sleeves and spend some quality time with the folks on the front lines—sharing what we’ve learned and nurturing up-and-coming talent within. For us, making sure that our clients can continue moving the needle on their own is the absolute end goal.
What Our Clients Have to Say
“Sequitur helped us give voice to unstated, intrinsically felt values. That’s really hard. But from that foundation, we were able to align on ways to unexpectedly express our brand in everything we do. If you’re looking for that level of strategic alignment, then Sequitur is the right place to start.”
Wendy Nguyen
Head of Growth Marketing, Clover Health
